Overview of Audience Launcher

It is easy to choose audience cohorts of the choice by using Kartapult Audience Launcher. For convenience, the Audiences has been divided into 4 different classes of cohorts:

• Pre-defined Cohorts
• Retargeting Cohorts
• Lookalike Cohorts
• Retention Cohorts

Pre-defined Cohorts:

Here, we are suggesting the interest based audiences from our pre defined cohorts which will help the user to explore more interest based audiences based on different industry.

There is a filter option to choose the category of industry for the ease and then we can also narrow down the audiences for better targeting by using the Narrow down your audience with engaged shoppers checkbox.

Retargeting Cohorts:

This cohorts help you identify and select the audience who has already interacted with your website. Here we have 

• Content Viewers: Content viewers refer to individuals who consume or engage with content created by a brand or marketer. Content can come in various forms such as blog posts, videos, social media posts, infographics, and more. Content viewers are important because they represent potential customers who have shown interest in a brand or its products/services by consuming its content.
• Cart Abandoners:  Cart abandoners refer to individuals who have added items to their online shopping cart but have not completed the purchase.
• Purchasers: Purchasers refer to individuals who have completed a transaction and purchased a product or service from a brand or marketer. 

Lookalike Cohorts:

A Lookalike Audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your retargeting audiences.

To get lookalike audience, we need to enter the country and the pixel.

Retention Cohorts:

These are the audiences who have engaged with social media pages, posts or content in some or other ways that includes like, comment, saved, follow, shared etc. 

At once, one or more audience signals can be selected and then one needs to press next to start making a campaign.