How to create facebook Ads in ad manager section ?

Please follow the following steps to create Ads in Kartapult

Steps

• Go to Facebook Ads Manager 

• Click on Create Ads tab

• Enter the ad name and select the facebook and instagram page from the dropdown.

• By default manual creative source is selected, ad format can be selected from single image, single video, carousel.

• By default destination is selected as website, the URL and the display link needs to be entered 

• The pixel can be selected from the dropdown and the default utm parameter attached to ad can be below the pixel.

• In Ad creative section, creative can either be selected from the creative present in the account or can be uploaded locally through the system.

• Once creative is selected, headline and the description for the creative will be entered and in case of carousel image for each card along with headline and description, the landing page needs to be entered.

• Primary text for the creative can be entered in the Text field provided.

• Call to action can be selected from the dropdown.

•  The optimization in terms of standard enhancements , image brightness and contrast can be selected through the toggle button when single image is selected.

• The optimization in terms of show the best performing card first , Add card at the end with profile page picture carousel is selected. 

• Once the next button is selected, delivery page appear where basic filters can be used to select the campaign and adset where ads will be created 

• By default ads on toggle button is selected. If the ads on button is switched off, scheduling of ads will be activated where there will of option of scheduling of ads on midnight or at the custom date and time which can be selected from the calender.

• The user can see the preview on right side of the delivery page

• Once the Publish button is selected the ads will be launched in the selected asset.