Kartapult Facebook Ads Manager

With Kartapult’s Facebook Ads Manager, you can-

• Create effective ads, ad sets, and campaigns
• Centralize ad assets for streamlined management
• Filter assets by performance, spotting scalable and overspending elements
• Implement changes across multiple assets simultaneously
• Analyze performance for campaigns, ad sets, and ads within one view
• Manage assets within the tool, seamlessly linking to Kartapult's other functions
• Identify winning assets and cost-effective strategies to make informed decisions

Kartapult Facebook Ads Manager allows users to create, analyze and manage their advertising assets in one place. It enables easy identification of winning and overspending assets, facilitating faster decision-making. 

Basic Filter

Ads Manager gives a unique ability to the user to filter the view based on various categories: Metrics, Name, Status, Funnel, and ID. 

Within each category, you can further select specific parameters such as campaign, ad sets, and ads, to efficiently navigate through extensive datasets and retrieve the desired data. 

For example, businesses can filter their view based on the name of their campaigns, the status of their ads, their funnel, and their ID.

Monitor Assets

You can view and analyze the assets- Ads, Ad Sets, and Campaigns effortlessly under various metrics. Select KPIs with the drop-down menu to create a customized table with your own desired metrics.

You can ‘Save View’ to view the selected metrics every time you log in.  

Perform Action with Manage Assets 

In contrast to Facebook, Kartapult offers a very streamlined approach, where users can effortlessly select multiple assets to check, enhance and make changes without any hassle. 

To optimize assets you need to access the Manage Assets section. This section only gets functional when you select the assets that you need to optimize. 

Select the assets and click, ‘Manage Assets’. You will see a dropdown menu that offers actions like Tag Ads, Pause Ads, Resume Ads, and Populate Ads. 

Now you can tag the Ads for offer and creative analysis too. You can also populate the selected ads to any Adset and Campaigns.

You can also schedule pause and resume Ads, Ad Sets, and campaigns. This increases the flexibility, time, and management of the users multifold.

Kartapult also offers a convenient feature that allows users to directly access specific assets on your Facebook. 

To check out scroll horizontally to the right of the table and at the end of a particular asset you can see three dots- click to see ‘View on Facebook’. This also lets the user 'Pause' and 'Resume' the campaign with just one click. 

An additional feature for this button is available at the Adset level. You can reclassify the Ad Sets to TOF, MOF, and BOF as per your view of the audience signal for the concerned Ad Sets. Other than these functions, the tagging on Ads can be removed by this button at the ad level

Ad Setup

Kartapult Ads Manager gives you are highly convenient feature with which you can view and edit your ad setup in one click.  

As you can see there is an icon available next to every asset name available in Ad, Ad Set, and Ad Campaign section. Click on the icon and you will be able to see the Ad Setup page. 

Here you can see and make changes to your Creative source, Ad creative, Primary Text, and much more.

All these features available on Kartapult Ads Manager give the users a wide edge which improves the efficiency and productivity of multifold.

Additionally, the ads manager provides the ability to create the assets- Ads, Ad Sets, and Campaigns in a smart and convenient manner. 

Learn How to Create Ads using Kartapult Ads Manager.

The ad creation using Kartapult provides flexibility and ease by following smart features that are not available in the Facebook business manager.

1. Kartapult lets you launch the Ads in bulk which saves time and a multiplicity of effort.
2. It allows scheduling of ads- Account Manager can launch and stop the ads at the decided time
3. The most common CTA for performance marketing is default filled from the list of CTAs available. This saves time and lessens confusion while launching Ads.
4. UTM parameters are filled default, enabling better tracking and effectiveness of marketing campaigns.