Kartapult Facebook AdSet Storyline

This guide will walk you through how to utilize Kartapult's adset storyline to maximize the performance of your adset. The adset storyline is a visual representation of the history of actions taken on a specific adset, which can help you analyze its performance and make data-driven decisions to optimize your ad campaigns.

Step 1:

First, select the funnel that you want to analyze.

Step 2:

Next, choose the type of funnel you want to examine.

Step 3:

Select the specific adset that you want to analyze.

Step 4:

Choose the date range that you want to analyze.

Step 5:

Once the date range is selected, you can see the changes made on a day-to-day basis. This includes when the budget was increased, when the bid was increased, and when the budget was scaled down. You can also see the impact of these changes.

Step 6:

Click on Facebook metrics and select your metrics.

The adset storyline helps you understand the changes made to the adset over time, such as changes in targeting, ad creative, or bid amounts. This enables users to understand the impact of these changes on the adset's performance and make informed decisions about future optimization.