Kartapult Facebook Dashboard

This guide will walk you through how to use Kartapult's Facebook dashboard. This tool provides a comprehensive overview of your account performance, offering in-depth insights into your spending, revenue, and other key performance indicators (KPIs).

Step 1:

Start with the overview section. This gives you a snapshot of the three most important KPIs of Facebook ads: announcements, revenue, and Return on Ad Spend (ROAS).

Step 2:

Next, look at the performance summary. This section displays the performance summary of three different funnel levels: Top of Funnel (TOF), Bottom of Funnel (BOF), and Middle of Funnel (MOF). This helps you conduct an overall analysis, a ROAS analysis, and a shopping funnel analysis.

Step 3:

Use the dropdown feature available with the metrics to choose other metrics. This allows you to visualize the performance more comprehensively and holistically.

Step 4:

Explore the ROAS and Shopping funnel analysis sections. The metrics here are typically used for analyzing your account.

Step 5:

Check out the funnel overview. This section simplifies complex data interpretation and allows you to gain insights into how the performance of two KPIs evolved over time at different funnel levels.

Step 6:

Look at the funnel-wise segmentation, which includes TOF, MOS, and BOF.

Step 7:

Navigate to the bid strategy section. Here, you can see the overall analysis and funnel-wise analysis.

Step 8:

Select your preferred metrics by clicking on the dropdown menu.

Step 9:

Examine the ad format summary. This section allows you to examine the performance of various ad formats and different fundamentals.

Step 10:

Check out the top asset summary. Here, you can see the top-performing assets of the account at an overall level.

Step 11:

Look at the daily average performance. This section allows you to see the average performance of all funnels at a glance.

Step 12:

Once you've completed your overall analysis, click on the export button to download a PDF report. You can then share this report with your clients or seniors to brainstorm strategies.

That's all there is to using Kartapult's Facebook dashboard. This tool provides a comprehensive overview of your account's performance, helping you make informed decisions about your Facebook ad strategy. Thank you.