One View Dashboard-Overview

This guide will walk you through the features and demonstrate One View Dashboard on Kartapult.

Step 1: 
Start by selecting the desired date range using this button.

Step 2:
After setting the date, you'll be able to review the performance summary. This summary presents the revenue generated from the different sales channels you've integrated, ad spends, calculated Return On Ad Spend (ROAS), and purchases.

Step 3: 
We will now discuss revenue Vs ad spends. Here, you can view the graphical representation between the revenue and ad spends.

Step 4: 
Let's move to the day-wise performance. From here, you can check the daily performance by viewing the data of relevant metrics.

Step 5: 
Next, let's move to the marketing performance. So here, you can check the total ad spends segregated by different platforms like Facebook ads, Google ads, and Amazon ads. And after that, you can check the total revenue, segregated by different platforms.

Step 6: 
Continuing with clicks, here you can view the total number of clicks categorized by different platforms. Next, for purchases, you can view total purchases and those broken down by Facebook, Amazon, and Google Ads. Then, for impressions, you're able to see the total count, with breakdowns by platform.

Step 7: 
Next, check the trends in the click-through rate (CTR) for each platform individually. Following that is the conversion rate section, where you can compare conversion rates across different platforms. The chart for Average Order Value will show you the total AOV, segmented by platform.

Step 8: 
Lastly, we'll assess the website performance, which includes the total number of add-to-carts, checkouts, transactions, sessions, engaged sessions, engagement rate, and bounce rate.