Google spend % (including youtube)

For maintaining Google spend%, including YouTube, within the industry reference range of  atleast 20-30% while running both Facebook and Google ads concurrently, you should focus on a strategic allocation of your ad budget. Here are some recommendations.

Budget Allocation Planning

Carefully allocate your total advertising budget between Facebook and Google Ads. The allocation should align with the goal of achieving a Google spend% within the desired range.

Keyword Research and Selection

Invest time in in-depth keyword research to identify high-performing keywords that are relevant to your campaign goals. This can help you optimize your ad campaigns and increase Google Ads spend%.

Ad Group Structuring

Structure your Google Ads campaigns and ad groups effectively. Ensure that ad groups are organized around specific themes or product categories. Well-organized ad groups can lead to better ad performance.

Targeting Optimization

Review your audience targeting settings. Refine your audience parameters to reach the right users who are more likely to engage with your ads. This can help increase your ad spend on Google.

Ad Extensions

Utilize ad extensions to enhance your ad's visibility and appeal to potential customers. Ad extensions provide additional information about your products or services and can encourage more clicks.

Ad Copy and Creatives

Regularly update your ad copy and creatives to keep them fresh and engaging. Test different variations to identify what resonates best with your audience, which can lead to increased ad spend.

Landing Page Optimization

Optimize your landing pages to ensure they are relevant and aligned with your ad campaigns. A seamless transition from ad to landing page can improve ad performance.

Bidding Strategies

Experiment with different bidding strategies, such as target ROAS (tROAS) or maximize clicks, to improve ad performance and allocate your budget more effectively.

Monitor Performance Metrics

Keep a close eye on key performance metrics like CTR, conversion rate, and quality score. Regular monitoring can help you identify areas that need improvement and provide insights for adjusting your budget allocation.

A/B Testing

Conduct A/B testing to compare different ad variations, keywords, and landing page elements. This can help you fine-tune your campaigns for better results.

Competitive Analysis

Keep an eye on your competitors' strategies and adjust your budget allocation accordingly. Adapting to market dynamics can help you maintain an optimal Google spend%.

Regular Review

Periodically review and adjust your budget allocation based on campaign performance. Ensure that your budget allocation remains within the 20-30% range for Google spend.