Smart Reports- Platform Analysis

With Kartapult's Platform Analysis, you can-

• View total spending and revenue figures for each platform on a daily, weekly, and monthly basis
• Gain insights into how advertising spend impacts revenue on platforms
• Obtain crucial marketing performance metrics including impressions, clicks, CPC, CTR, CPM, and CPP
• Utilize these metrics to optimize budget allocation across platforms for improved ROI
• Monitor conversion metrics such as conversion rate, AOV, purchases, ROAS, and ACOS 
• Stay competitive and make data-driven decisions to achieve growth and success

Kartapult provides a comprehensive platform analysis report to help marketers understand the performance of their account and make data-driven decisions. This report provides an in-depth analysis of google and facebook spends to revenue distribution, marketing performance metrics, conversion metrics and ROI.

Google and Facebook spend & revenue distribution:

This lets you see the total spends and revenue on each platform for the account on daily, weekly and monthly basis.  With this information, marketers can understand the impact of their advertising spend on their revenue across both platform and make informed decisions about their budget allocation.

Marketing Performance Metrics:

The report also provides essential marketing performance metrics such as impressions, clicks, cost per click (CPC), click-through rate (CTR), cost per 1000 impressions (CPM) and cost per purchase (CPP). These metrics help in allocating the budget across platform in a more informed way which further increase the return on spends.

Conversion metrics and ROI:

The report lets you see the conversion metrics such as conversion rate, AOV, purchases, ROAS and ACOS. With these insights, marketers can optimize their campaigns and budget distribution to improve their ROI and drive more conversions and  can stay ahead of the competition and make informed decisions to drive growth and success in the digital world.