Kartapult's (FB+Google) Target vs Achieved Report

Welcome to the help article for the strategic smart report section of Kartapult. This guide will walk you through the various features of the smart report section and demonstrate how you can analyze your target set versus target achievement data for better decision-making.

Step 1:

Begin by viewing your selected target for the month in the strategic smart report section.

Step 2:

Next, you will be able to see the target you have achieved up to the current date.

Step 3:

Following this, the system will display the percentage of targets you have achieved.

Step 4:

Kartapult allows you to analyze the data according to your preferred date range.

Step 5:

Once you have selected your date range, click on 'Update'. The data will be adjusted according to the date range you have chosen.

Step 6:

In this section, you can view the total overall spending and total Return On Investment (ROI). You can then compare this data with the information from organic channels, the overall marketing targets, and the percentage achievements.

Step 7:

You also have the option to compare your data with direct channels.

Step 8:

Further channels available for comparison include SMS/emails.

Step 9:

Additionally, you can compare your data with affiliate channels.

Step 10:

Lastly, you can view marketing performance data from ads.

By following these steps, you can analyze comprehensive data from various channels. This will enable you to make more informed decisions using Kartapult's smart target vs achieved report. This feature provides valuable insights into your marketing strategies and overall business performance.