Facebook Business Manager Verification

What is Facebook Business Manager Verification?

Facebook Business Manager Verification is a process that confirms the legitimacy of your business on Meta’s platforms. This verification enhances your business's credibility, builds trust with customers, and unlocks advanced features on the WhatsApp Business API.

Why is Verification Important?

Verifying your Facebook Business Manager offers several benefits, including streamlined access to advanced features like the Green Tick on WhatsApp, which displays your Business Display Name along with the tick, enhancing your visibility and trustworthiness.

Additionally, verification can help increase your messaging limit. Previously, verification was required to exceed 250 messages per day. 

However, starting November 1, 2023, verification is no longer mandatory to increase your messaging limit. You can now send up to 1,000 messages per day by reaching 1,000 unique contacts within a rolling 30-day period and maintaining a high-quality rating, even without completing business verification.

Verification Process:

To verify your Facebook Business Manager, follow these basic steps:

Step1: Submit Required Information: For Facebook Business Manager verification, typically only one of the following documents is required to confirm your business's legitimacy, depending on what Meta asks for during the verification process:

• Proof of Business Registration: Such as a business license, tax registration certificate, or any other government-issued document that shows your business is legally registered.

• Proof of Legal Name: This could be a utility bill, bank statement, or tax document that displays the legal name of your business.

• Proof of Business Address or Phone Number: A document like an invoice, utility bill, or lease agreement showing your business's physical address or phone number.

• Business Website or Domain Verification: Sometimes, Meta may require verification that your business owns a specific domain associated with your website.

Step2 : Verification by Meta: Meta reviews the submitted documents and confirms your business identity.

Step 3: Unlock Features: Once your Facebook Business Manager is verified, your business gains access to several enhanced features that can significantly boost your marketing and communication efforts on WhatsApp:

• Increased Messaging Limits: Verification allows you to scale up your messaging on the WhatsApp Business API. You can initially send up to 1,000 messages per day, with the potential to increase this limit to 10,000, 100,000, or even unlimited messages as you maintain high performance and quality ratings.

• Eligibility for the Green Tick: Verification makes your business eligible for the Green Tick on WhatsApp, signaling that your business is trustworthy. The Green Tick displays your Business Display Name alongside it, enhancing your brand’s credibility and recognition among customers.

For more detailed instructions on the verification process, please refer to Meta’s official guide on Verifying Your Facebook Business Manager