Smart Budget Allocator

With Kartapult's Smart Budget Allocator, you can-

• Automatically adjust your asset budgets based on their performance
• Enhance efficiency and ad response with intelligent budget allocation
• Automate analysis and budget adjustments, minimizing manual work
• Optimize advertising budgets to maximize ROI
• Identify underperforming campaigns and reallocate budgets to top performers
• Streamline campaign management, improve performance, and achieve better outcomes

The unique Smart Budget Allocator available on Kartapult lets users maximize the performance of advertising campaigns by efficiently optimizing their spending. The feature gives you automated budget analysis and customized budget suggestions to help you make necessary adjustments, enhance efficiency and achieve effective ad responses.   

Get smart budget suggestions under the Funnel level or Account level by choosing the category TOF, BOF MOF or Overall. 

Select your preferred Optimization Event such as Traffic, Reach, Sales or Lead Generation and preferred Metrics with the drop-down options given and enter the Budget Factor. 

You can also change the time and weightage depending on your requirements and then click ‘Find Asset’. 

Kartapult will fetch all the assets that fall into the given criteria. You can either select all the assets, a few or only the preferred one to calculate the Budget suggestion from Kartapult. Click ‘Calculate’.

Now you can instantly see the suggested budget given by Kartapult alongside the current budget so that you are able to make a quick and easy decision.