Metric

With Kartapult's Metric, you can:

• Gain Comprehensive Performance Insights on your ad performance metrics
• Get short-term (7 days), medium-term (28 days), and long-term (180 days) updates
• Receive notifications and updates when key metrics like ROAS, CPC, or CTR change
• Access graphical data to visually track metric trends over time
• Benefit from recommendations provided by Kartapult based on your performance data
• Make informed decisions to optimize your ad campaigns and achieve better results

The Metric Recommendation on Kartapult help users get short term, midium term and long term update on your ads performance considering metrics. Where short term presents seven (7) days data, medium term presents twenty-eight (28) days data and Long term presents one hundred and eighty (180) days data. 

If your CPC or CTR has reduced in short term, midium term and long term you will get an update- "There has been a decline in Links CTR over last 7 days", or 28 days or 180 simultaneously.  By clicking on the update you can see the graphical data, with which you can track the status. Here you can also find the recommendations provided by Kartapult depending on your data.

If the ROAS of your ad has increased in short term, midium term and long term you will get an update- "Nice! There has been an increase in ROAS over last 7 days", or 28 days or 180 simultaneously.  By clicking on the update you can see the graphical data with which you can track the status.

Overall, this powerful feature keeps you informed, recommend improvements, and track the performance of your ad campaigns across various time horizons.