Kartapult Google Dashboard

With Kartapult’s Google Dashboard, you can-  

• Access comprehensive performance insights for a better understanding
• Get a clear view of your day-to-day performance across different metrics
• Customize metrics using dropdown features for optimal information
• Comprehend marketing funnel performance for strategic shifts
• Recognize resonating campaigns and identify the ones underperformance for strategic improvements
• Share automated reports to tailor strategies for higher goals

With the Kartapult Google Dashboard, you will get a complete summary of your ad account under the different sections to help you gain quick insights into the current performance under different metrics. 

Think of our dashboard as your advertising capsule to swiftly delve into specific aspects of your marketing metrics and plan strategically for better results. 

Let’s first set the date to make the analysis quick and smooth. 

Performance Summary 

We provide an overview of the Performance Summary at Campaign Levels, i.e., Search, Discovery, Performance Max, etc.

You can pull data for a specific KPI using the dropdown options in the metrics, analyze it to see how the account is performing, compare the amount spent, ROAS, revenue, etc., and then make a strategic decision to adjust your spending as necessary.

Bid Strategy

Here you get campaign performance bifurcated at the Bid Strategy level. This lets you know which Bid Strategy is showing the best performance for different campaigns. Analyzing this can help you optimize your spending and bid strategy.

Strategy Status Overview

Our Kartapult Google dashboard is designed to give you a graphical view of the ongoing activities and the impact of your advertising efforts. Our Strategy Status Overview simplifies complex data interpretation and allows you to gain insights into the top three campaigns across days by changing the timeframe as per the need. 

We can also change the metrics by using the dropdown features to find the optimum sweet spot for different metrics. 

For example, the graph between the ROAS and the Amount Spent lets you see how the ROAS is moving with the Amount spent and you can find the optimum spend.

Daily Average Performance

At last, we have the Daily Average Performance widget, where we can see the Daily Performance of KPIs for different campaign types. 

Here also we provide you the drop-down feature to change the metrics you need to observe. By analyzing, we can identify the performance of accounts at an overall level. 

For example, we can see the daily average of ROAS and Amount spent for Today, Yesterday, Last 3 days, 7 days, 14 days, and 30 days. The changing pattern in average numbers lets you analyze the account performance over time in a better fashion.