Amazon dashboard

This guide will walk you through the various features and demonstrate the Amazon dashboard on Kartapult.

Step 1:
Firstly, select your desired date range.

Step 2:
In the overview section, you can view the amount spent, revenue generated, and ACOS (Advertising Cost of Sales).

Step 3:
We will now discuss the performance summary. Here, you can view different campaign types along with their Key Performance Indicators (KPIs).

Step 4:
You also have the option to modify the KPIs using the drop-down button.

Step 5:
In the graph section, you can visualize ad spend and revenue trends which will help you identify patterns.

Step 6:
You can also change these metrics from this drop-down button.

Step 7:
Next, we will explore the campaign share. Here, you can understand the revenue share by different campaign types.

Step 8:
 If you want to change the metrics you can do that from this button

Step 9:
In the targeting share, you can view the revenue generated for different targeting.
 

Step 10:
Next, you can see the top-performing campaigns, top products, and top keywords.

Step 11:
You also have the option to sort this information from this drop-down button.

Step 12:
Lastly, let's move to the daily average performance. Here, you can see the daily average performance of different campaigns, according to different KPIs(Here, it has been shown for ACOS)

Step 13:
You can change KPIs from this drop-down button. This will help you in knowing the momentum of your account.

As you can see, the Amazon dashboard offers extensive features to monitor and manage your campaigns. By following these steps, you will be able to analyze comprehensive data of your Amazon Ad account. This will enable you to make more informed decisions using Kartapult's Amazon Dashboard.